examples small business examples
examples small business A small business website’s conversion rate can be greatly impacted by the quality of the copywriting on the About Us page. Your chances of being known by a potential client decrease with your size. They rely more on your About page the less knowledge they have. They desire the assurance to transact with you.
Also check: 19 Small Business Ideas For 2023
As a examples small business companion piece to our article on creating an About Us page, we examine various small company website examples of About Us pages below.
First example of a small business about us: security tactics
examples small business Security Tactics, a client of Taleist, searches for covert cameras, microphones, and tracking devices. Additionally, their About Us page is directly targeted towards their ideal customer.
Yes, every line that appears above the fold discusses security tactics. The words are picked with care, nevertheless. Each line includes details about how Security Tactics address the issues raised by the client.
As you can see in the above annotations:
examples small business Why is Security Tactics a preferable option? They’re trained cops.
- Reminding the reader of the company’s offerings will boost their confidence that they are seeking in the appropriate spot.
- When you use Security Tactics, what benefits do you receive? Complete assurance. (Also, just to remind you what they do, they sweep.)
- stating in simple terms what the organization does. Corporate security managers are informed that Security Tactics is an industry insider by the acronym “TSCM.” But not every client they serve is a security expert, so they define TSCM.
- It’s possible that a reader from outside Queensland received a referral and is unsure if they can receive assistance. It wouldn’t be necessary for the location to be so noticeable if this were an online business.
- The page is finally given a distinct name. Search engines and potential clients should never have to make educated guesses about the location of the About Us page.
What is this About Us page missing?
After reading that, you might assume it’s all clear. Still, there are other equally obvious things that we did not include, things that we may have included if we had been working with a different business or set of clients. For instance:
examples small business A family-run company is Security Tactics. Although we frequently draw attention to it, the TSCM industry does not consider that to be a competitive factor.
The proprietors run another prosperous and well-known company. Under different conditions, that could have been something to discuss. That company, though, has nothing to do with Security Tactics’ operations.
Page 2 of the guide for small businesses: Titleist
Our About Us page’s copywriting satisfies the surface-level requirements because it focuses solely on us as Sydney copywriters. It’s not, though, just there for color or vanity.
examples small business Our About Us page focuses on providing background information on how we address the reader’s issue. We provide them with solutions by getting to know their customers well enough to use copywriting to market a good or service to them.
examples small business Since everyone with a keyboard can pretend to be a copywriter, that is why we started with that. One common option for a work from home business is copywriting. This is so that you may write with confidence and all you need is a laptop.
Copywriters who want to advance their skills might enroll in specialized coursework, such as online copywriting classes. In copywriting groups, copywriters can also share ideas and battle stories. Asking your prospects about their areas of study is always a good idea when choosing a copywriter.
examples small business But even the most diligent student of copywriting will have limitations if their life experience is insufficiently broad. Life experience is crucial to understanding the perspectives of various customer types. That’s why on Titleist’s About Us page, we start with our personal stories.
examples small business To add more persuading power, we include a client testimonial on the page. Although we currently have a section dedicated to copywriting case studies, we may have also thought about introducing additional success stories.
We close out with a contact form. This is due to the possibility that our target audience will choose to get in touch via the About Us page. Why make their task more difficult?
What is absent from the About Us page of Titleist?
By focusing on the topics we decide not to discuss, you can gain insight into the strategies used in this copywriting. For instance:
examples small business We might have concentrated on well-known customers like Intel, Microsoft, AMP, and others. Although it might imply that we are not for clients who aren’t global corporations or listed companies, it would lend us legitimacy. But since we truly write for as many clients as we can, we don’t want to turn away any ambitious companies in need of copywriters.
With our 25 years in the industry, we might have taken the lead. We don’t lead with it because, while it’s relevant, longevity doesn’t always equate to quality—especially not in the era of disruptors.
examples small business We may have taken the lead because of our journalism experience, which we think distinguishes us from the competition and allows us to ask more insightful questions. But copywriting is not journalism, and this is a page about copywriters.
We may have discussed our guiding principles, but we advise caution before acting on all the advice to discuss your beliefs on your website. Some businesses find success with it, but not all customers are drawn to seeing the company’s principles in print. (They merely desire that you live them.)
examples small business We could have discussed our business model here, but it seems more natural to talk about our copywriting process elsewhere on the website. Furthermore, we don’t believe that our revenue model plays a significant role in our value proposition to the marketers and business owners in our audience.
Example 3 on the About Us page for a small firm is Central Glass and Aluminum.
We are clients with CGA. A family runs this business, manufacturing windows and doors. Doesn’t that sound like a widget company? You would believe that moving a razor blade between vendors couldn’t be possible.
Yet it’s not, which is why we penned the following:
We might have simply stated that the CGA team genuinely values client happiness. The owner, Heather, would know that to anyone who has spoken to her. You shouldn’t, however, write anything that would prevent a rival from saying the reverse. See our article on creating an About Us page for more details.
examples small business You would not get any argument from any of CGA’s rivals that they didn’t value client pleasure. We substantiated our claim with an anecdote from a satisfied customer who had been turned down by fifteen (yes, fifteen) different companies before discovering CGA.
- We demonstrated something to the reader rather than just telling them.
- Example 4 of the About Us page for a small business: Mela Creative
- This one was so good that we decided to make a video about it.
- Check out our tips for creating a website’s About Us page.
- See our post on How To Write An About Us Page For Your Website to learn how to write your own About Us page.
We also broke out samples of About Us pages for financial advisers and dentists, in case you’re interested. Furthermore, remarks on About pages are included in our collection of website copywriting samples.